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It is a copy of page 12 and on that page the second line word seven is "something"
At first glance the page appears to be the same but lots of analysis on this page needs to take place to uncover something we may have missed, if you have any theories please post them in the comments below.
*** Update *** we have had another tweet by @CannongateBooks - "Page 327, line 21, words 4 and 5"
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So we now have "Something is coming you can"
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"Something is coming you can buy" - which doesn't fill us with a lot of confidence that this is anything more than a marketing ploy, but we will stick with it for now.
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There we have it, the final piece of the puzzle, you can indeed purchase a 1st edition copy of S. from the Canongate books online store along with a signed bookplate.